There is virtually no question that social media networking has produced a significant impact across the globe which includes South America and in the region’s Internet gaming world, Mentez is certainly making great waves. The firm is the most significant social gaming publisher in Latin America and has over 22 million weekly regular players. Mentez also manages more than 7 social games on Facebook and over twenty one social games in Orkut, the most popular social network in Brazil. This increasing popularity of this social gaming company prompted Jeff Horing, Insight Venture Partner’s Co-Founder and Managing Director, to become an institutional investor in this firm. Now, Jeff Horing assumes a place on Mentez’s Board of Directors and the investments made will assist the social gamer in increasing its selection of social games.