There is no doubt that social media has created a tremendous impact across the world which includes South America and in the social gaming world, Mentez is certainly making awesome waves. The company is the most significant Internet gaming publisher in Latin America and has more than 22 million weekly regular players. Mentez likewise manages more than seven social games on Facebook and more than 21 social games in Orkut, the foremost social network in Brazil. This growing popularity of this social gaming organization prompted Jeff Horing, Insight Venture Partner’s Co-Founder and Managing Director, to become an institutional capitalist in this company. Now, Jeff Horing takes a seat on Mentez’s Board of Directors and the investments made will support the social gamer in enlarging its collection of social games.