Recently The Raine Group and Insight Venture Partners formed a strategic alliance with Zumba Fitness.
Zumba Fitness, the global multimedia fitness leader and creator of the acclaimed Zumba dance-fitness party workout, announced today that The Raine Group and Insight Venture Partners made a minority investment in the company. The strategic partnership will further grow and optimize the company’s digital and media footprint, generating even more mass awareness for the global brand. The partnership will bring new benefits to all members of the Zumba community including class participants, instructors, fitness facilities and the health and fitness industry.
This strategic partnership will allow us to unlock the potential of our brand for years to come, said Alberto Perlman, CEO of Zumba Fitness. As when we founded Zumba, the success of our instructors and their ability to improve the lives of Zumba enthusiasts is what continues to drive us. With Raine’s media and entertainment resources and Insight’s technology and social media expertise, we’re perfectly positioned to make Zumba the premier lifestyle brand.
“As technology investors, we are extremely impressed by how Zumba’s founders are leveraging media and technology to build value for their community in dance studios, gyms and online,” said Jeff Horing, founder of Insight Venture Partners. “We are excited to be partnering with the Zumba Fitness team, and look forward to leveraging our technology expertise to continue improving the experience for Zumba instructors and participants, as well as assist in Zumba’s growth worldwide.”
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined fitness-parties, Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world-reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries.
ADDITIONAL RESOURCES:
Jeff Horing : : Listed on CorporateB2Bprofile.com
Jeff Horing : : Profile on corporatedatanews2.com
Jeff Horing : : Article at CorporateReference.com
Jeff Horing : : Registered with CorporateHandshakes.com
Jeff Horing : : Profile at Corporatedatamining.com